December 2014 archive | U.S. Green Building Council
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December 2014

Published on December 19, 2014 Written by Christopher Gray Posted in Industry

In the first essay of this series I told you about power that consumers have to shape the manufacturing and product development practices of their favorite brands through broad-based consumer movements. Now let's look at what the scope and...

Published on December 12, 2014 Written by Jennifer Easton Posted in Industry

Sustainability marketing has evolved into a discipline in and of itself. And this year at Greenbuild 2014, this topic took center stage.

Sold-out Greenbuild special set session Marketing + Sustainability: The Tools and Tips to Tell Your Story...

Published on December 12, 2014 Written by Aline Peterson Posted in Industry

Everyone knows the old adage “A picture is worth 1,000 words.” The human brain responds to images differently than it responds to descriptive text. Vivid color, pattern and the suggestion of motion engage our eyes and our minds in ways that words just don’t. Even the most active imagination can’t reliably convert prose...

Published on December 9, 2014 Written by Christopher Gray Posted in Industry

This holiday season, as we all gather to celebrate the things that truly matter—friends, family, and many other blessings—let us also remember an equally important responsibility that we all share: the continued health of our planet.

The holiday season may seem like the perfect time to take a break from worrying about things...

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